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Blog & Insights

Blog & Insights

Practical Knowledge, No Fluff

Our blog exists to share useful insights, not recycled advice. Marketing changes constantly, especially in regions like the UAE where platforms, trends, and regulations evolve quickly. We use this space to explain what works, what doesn’t, and how businesses can make better decisions.

We write for business owners, marketing managers, and founders who want clarity without technical overload. Articles are based on real campaign experience, not theory.

“Each article is designed to be actionable. Even if you don’t work with us, the goal is for you to leave with a clearer understanding of digital marketing.”

Topics We Cover

Focused on practical insights that you can implement immediately. No jargon, just clear explanations.

Ad Creative Optimization & Testing

How to test and optimize ad creatives for maximum performance and ROI across different platforms.

Website Conversion Improvements

Strategies to improve website conversion rates and optimize customer journeys for better results.

Content Ideas for Industries

Actionable content ideas and strategies tailored for different industries and target audiences.

SEO Basics Explained Simply

SEO fundamentals made accessible for business owners and managers without technical jargon.

UAE-Specific Digital Marketing Trends

Digital marketing insights and trends specifically relevant to the UAE and GCC markets.

Common Mistakes Businesses Make

Identify and avoid common pitfalls that businesses encounter in their marketing efforts.

Scaling Campaigns Sustainably

How to scale marketing campaigns effectively without compromising quality or burning budgets.

Featured Post

Ghosted: Why Your Website Visitors Leave Without Buying

The digital equivalent of a bad date. You put in all this effort, you look fantastic, and things are seemingly going great, and then suddenly—nothing.

Read Full Article

Latest Articles

Based on real campaign experience, not theory. Every insight comes from actual work with businesses in the UAE market.

Ad Creative Testing
Ad Creative
March 15, 2024 8 min read

The A/B Testing Framework That Increased Our Client’s ROAS by 300%

How to structure your creative testing for maximum learning and minimum waste. We break down our exact testing framework used for UAE e-commerce brands.

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UAE Marketing
UAE Trends
March 10, 2024 6 min read

UAE Social Media Trends 2024: What Actually Works vs. What’s Just Hype

Based on data from 50+ UAE-based campaigns, we separate the trends worth investing in from the ones that are just noise in the market.

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Conversion Optimization
Conversions
March 5, 2024 10 min read

From 1.2% to 4.8%: How We Fixed a Broken Conversion Funnel

Case study of a Dubai-based service business. We detail the 7 changes that had the biggest impact on their conversion rate.

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Common Mistakes We See

Based on our audit of dozens of UAE business campaigns, these are the most frequent (and costly) mistakes we encounter.

Chasing Vanity Metrics

Focusing on likes and followers instead of conversions and revenue that actually impact business growth.

No Clear Testing Structure

Making changes without proper A/B testing or tracking results systematically leads to wasted budget.

Poor Conversion Tracking

Incomplete or incorrect tracking setup that leads to inaccurate data and misguided decisions.

Copying Without Understanding

Implementing strategies that worked for other brands without adapting to your specific audience and market.

Frequently Asked Questions

Common questions about our services and approach. We believe in transparency and clear communication.

Do you offer monthly contracts?
Yes. Most of our ongoing services are offered on a monthly retainer basis. We also take on project-based work when the scope is clearly defined.
How fast can I see results?
Paid ads typically show early results within 1 to 3 weeks. Social media growth usually takes 1 to 2 months. SEO is a long-term effort and can take 2 to 4 months or more to show strong progress.
Do you create content in-house?
Yes. We handle strategy, creative direction, and content creation, including visuals and copy, depending on the service.
Do you work with all industries?
We work with most industries, as long as the project aligns with UAE guidelines and platform policies.
Will I get reports?
Yes. Reporting is clear and focused on metrics that matter, not vanity numbers. We provide regular updates that show progress toward your business goals.